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Crisis era shoe marketing strat Christian Loubouti by dvlzmkolz
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crisis era shoe marketing strategy: brand shoes, popular shoes, the low-end shoe market crisis era marketing strategy: brand shoes favor of low - end shoe market Author: Unknown Source: Footwear Manufacturers Association Chaoan network hit: 70 Update Time :2009-12-11 10:28:22 According to the survey, along with the financial crisis is coming, since the second half of last year , the supermarkets of the high-end shoe, basically have gone through the pain of the turnover plummet. And a noteworthy phenomenon is that in a number of facade decoration are not luxurious shoe store, the 150 is selling shoes under a “special fire.” An industry figure pointed out that the crisis had led to a certain level of commodity consumption, changes in anywhere in the world, there would not be an exception. Many well-known shoe also seen from this business we will stick to high-end market,Christian Louboutin Shoes, began to favor the production of low-end shoes. Saturday, Adidas has a shot in the low-end shoes.
shoe 69 on Saturday to promote the brand
with middle and low women’s shoes “on the use of over 69 brands to raise funds to promote the motion” in the shareholders unanimously approved the General Assembly on Saturday, the market has entered the implementation into the middle and low women’s shoes stage, which also means that its product line will be further refined to cover the high middle and low market.
Saturday, according to vice chairman, director of marketing at the Tao introduction, the company has begun experimenting with in 2008 to promote 69 brands, is now mature, the company plans to open before the end of August 2011 the brand-operated stores 200, outlets 100, a total of 300 stores. The measure is expected to open a per-operated stores at 35 million yuan investment, opening outlets every need 10 million yuan investment, a total of 300 stores input 80 million yuan, sources of funding to raise funds for the IPO excess.
Saturday,Christian Louboutin sales, chairman Zhang Zemin went further, 69 brands will work Saturday, like the rest of the brand, adhere to fashion line, but positioned as middle and low. Insiders say that is conducive to the improvement of product lines on Saturday to enhance resistance to market risks, enhance the brand influence. 69 brand promotion, can be seen as the high-end market, it will experience in the successful operation of the market in the middle and low copy a useful attempt. In addition, Zhang Zemin at the general meeting of shareholders also caution that in the shoes industry, the most obvious economic benefits of mature brand, a brand of maturity is about 5 years, 69 brands of the company’s earnings need time to prove.
“1 euro” double-edged sword Adidas shoes as Adidas
under the plan, the first batch of “1 euro christian louboutin” will be produced next year in Bangladesh and in local sales, these products are defined as “non-profit shoes.” However, the official Adidas, and this is widely circulated that there is no right to comment on the timetable.
“From the perspective of Adidas, a large backlog of inventory, naturally requires more emerging markets to sustain the development of enterprises, but also note that in these new markets simultaneously build the reputation.” Walsall Consulting Clothing Liang Venlo industry analysts that the “1 Euro shoes” Plan B, even though a non-profit nature of command, but with Europe and the United States continued to shrink in developed markets are not unrelated. “To bring low cost product reputation, while high-margin product sales related to a positive impact.”
, But not all share the view that Adidas’s “1 euro Shoes” program can be both fame and fortune. Some analysts believe that if this product is still in use Adidas brand, will have on its original high-end brand image have an impact, this impact is particularly true of consumers in developing countries.
“not impossible” phrase the classic Adidas ad appears in the “? 1 christian louboutin” can also be reflected. “See Materials and labor costs,Christian Louboutin sale, 1 euro = approximately RMB 11 to make such a shoe is not impossible.” Wenzhou shoes on behalf of a clothing factory manager told reporters that his company has to undertake some domestic casual wear brand in lieu of engineering business to a belt, for example, the current minimum cost of 0.5 U.S. dollars can do.
However, he admitted to Adidas quality control requirements, the cost of such products to be produced will be relatively higher. However, as Adidas official said, “1 euro shoes” is a concept to a greater extent. Do not make money, just by “welfare industry” to promote commercial giant Adidas is difficult to make such a decision. Previous article: Fabia bathroom sign stationed in China Ceramics Industry Headquarters
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